Blog 9: Working EQ and Possible Answers

My working EQ for the presentation was:

What is the most important element of a successful web site?

My revised EQ is:

What is the most important element of a successful eCommerce web site?

Possible answers to working EQ:

Usability (navigation, Fitt's law, layout), search engine optimization, social media tie ins, evolving data, free trails (if applies, subscriptions), ads.